Federal Election 2021

Visual identity, kit-of-parts, brand build out.

AGENCY (Associate)
The NOW Group

CLIENT
Canada’s NDP

INFO
I had the privilege to work alongside the lead ad agency with Jagmeet Singh and Canada’s NDP. Bringing his message to millions of people during Election 2021.

Putting Jagmeet’s passion and enthusiasm at the heart of the campaign brand. Ensuring that the campaign would live-and-breathe Jagmeet’s positive energy. The look-and-feel of the campaign was built to reflect what people know and love about Jagmeet.

It’s fresh, energetic, and aspirational – just like him.

“In The News” announcement can be found @ The NOW Group.