CleanBC &
Better Homes

Branding, logo, visual standards, digital ads, shareables, website wireframe and brand collateral.

AGENCY (Associate)
The NOW Group

CLIENT
Government of British Columbia

INFO
As the provincial government put the finishing touches on its climate plan in the fall of 2018, I worked alongside the NOW Group to develop a comprehensive visual campaign for branding the climate plan’s many elements to the public.

Informed by extensive research and focus groups across the province, we branded the plan as CleanBC. For the visual identity, I created a crisp, modern feel with a green-and-blue palette reflecting land, sea, and sky. The tagline, ‘Our nature. Our power. Our future.’, speaks to British Columbians’ strong sense of environmental stewardship and pride in our natural resources. 

We developed a simple and stunning website, strong on beautiful BC visuals, as well as social organic and paid posts and print collateral. Rounding it all off with an extensive brand guide.

Full project write up can be found @ The NOW Group.

WEBSITE
cleanbc.gov.bc.ca