Loving your neighbor is a fundamental Torah precept. The Torah commands us to "Love your neighbor as yourself." The Torah also tells us to "Love the L-rd your G-d." The students of Rabbi Schneur Zalman of Liadi (first Lubavitcher Rebbe) inquired: "Which is the greater virtue, love of G-d or love of one's fellow man?" Rabbi Schneur Zalman replied: The two are one and the same. G-d loves every one of His children. Ultimately, love for one's fellow man is a greater expression of love for G-d, than simply loving G-d.
True love means you even love what your loved one loves.

There is a telling story in the Talmud of the great Rabbis, Shammai and Hillel. A gentile once came to Shammai, wanting to convert to Judaism. He insisted on being taught the entire Torah while standing on one foot.
Shammai rejected the ridiculous demand. The gentile then went to Hillel with the same intent, Hillel said: "What you dislike, do not do to your friend.
That is the basis of the Torah. The rest is commentary. Go and learn!"

Feeling the joy and pain of others, is paramount in Jewish thought and action. Rabbi Akiva declared similarly, the Mitzvah of "You shall love your neighbor as yourself" is a "klal gadol baTorah" - a great all encompassing principle in Torah!

Rosh Hashanah is the first and second days of the month of Tishrei. It marks the beginning of the Jewish New Year. It is the day on which the entire world is judged for the coming year. Rosh Hashana is the birthday of the world, as it was on this day that G-d created Man (the purpose of creation), on the 6th day.

The Shofar (ram's horn) is sounded on Rosh Hashanah, however it is not blown on Shabbat. It stirs the heart of every Jew. When we hear the Shofar our closed hearts are opened, and our thoughts turn to repentance. If one did not hear the Shofar in Shul one should do his/her utmost to hear at least 30 blasts during the day.

Elul 29 is the birthdate of Rabbi Menachem Mendel of Lubavitch (1789-1866), third Rebbe/leader of Chabad/Lubavitch.